Is Your Nonprofit Guilty of Neglecting Vision, Mission and Values?

  • They have one statement but not the others.
  • They confuse the purpose of the vision and mission statement, and these two generally say the same thing but in different words.
  • The organization has changed, but the vision-mission-values statements have not been updated to stay relevant.
  • The statements are different across different platforms — the website has one version, and the grant writer uses another.
  • Their statements are not written uniquely for the organization. They could be statements for anyone with a similar mission.
  • Their statements are too long and/or boring and/or include phrasing that includes “inside baseball” language.
  • Their statements are too heavily focused on donor or client needs and lack meaning for most audiences.






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