How We Can Change the World: The Social Ripple Effect

  • Through educational programs at schools, they created a new generation of educated and aware drivers.
  • Through the “Friends Don’t Let Friends Drive Drunk” campaign, they created a social support network that made friends and family feel responsible for the actions of individuals. Many efforts even encouraged party hosts to take guests’ keys at the door.
  • Through efforts at schools and churches, they succeeded in changing group norms by offering “drug-free” parties and proms. Schools also started on-campus clubs that encouraged students to sign drug-free pledges.
  • Through efforts to educate bar owners and staff, they developed programs to help identify people who were intoxicated, stop them from drinking and encourage them to use alternate transportation.
  • Through lobbying efforts, they increased city officials’ awareness of the problem and encouraged them to enhance efforts to apprehend people driving under the influence during holiday weekends.
  • Through PR efforts, they encouraged the media to assist in making more people aware of the problem and discouraging the behavior. The media featured dramatic stories about families who had lost loved ones due to drunk driving.
  • Through lobbying efforts, they were successful in getting the federal government to decrease the accepted level of intoxication to .08 and increase the minimum legal drinking age to 21. They also tied the receipt of federal transportation dollars to each state’s compliance with this standard.



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Social TrendSpotter

Social TrendSpotter

Features bite-size posts providing the latest trends and ideas within social sector. Place to be inspired, cross-pollinate, and provoke new thinking.